Ceci n’est pas… (This is not…)
By Stephanie Nikolopoulos on Thursday, June 28th, 2007
Things sound so much better in French. Take for instance Ceci n’est pas… (This is not…), the exhibit Rachel Gugelberger and Jeffrey Walkowiak curated at Sara Meltzer Gallery. Doesn’t Ceci n’est pas just seem like something that would roll off your tongue if you knew which letters to pronounce? So much more sophisticated than simply “This is not.” But, since some of us sadly are not as multilingual as we’d like to imagine ourselves to be, we get a bonus title in English.
Art devotees, however, surely would recognize Ceci n’est pas… as a play on René Magritte’s The Treachery of Images, which coyly displayed the words Ceci n’est pas une pipe under a picture of a pipe. By doing so, Magritte reinforced the fact that his painting was just that—a painting, a representation of a pipe, not a tangible pipe. By borrowing
Magritte’s phrase, the exhibit at Sara Meltzer Gallery clearly winks at the in-the-know art world.
Yet with this biting title, the gallery is simultaneously smirking at the art world, by poking holes through its snobby facade. They say:
Ceci n’est pas… (This is not…) an exhibition about painting. This is not an exhibition that defines a moment or a trend. This is not an exhibition that celebrates the emerging artist or the mid-career artist or those who have passed. This is not an exhibition about appropriation, subversive strategies or architectural interventions. This is not an exhibition about global warming, the war in Iraq, government corruption, Lindsey Lohan or Knut the polar bear.
This is not even The Bong Show, which also capitalized on Magritte’s The Treachery of Images to reflect on what is and is not acceptable subject matter in art.
Cleverly, by explaining all that it is not, the exhibit brings us full circle. We understand the irony of our self-awareness. We get that an exhibit like this one could potentially be poking fun of us, but because we know that, we think we’ve transcended the game. In reality, we’re still just another overly smart, dumb consumer.
This sort posturing in the art world is what Ceci n’est pas… (This is not…) is all about. With acid wit, twenty-two artists explore what art is … and is not. As players in the field, they’ve seen the hype, the trends, the gimmicks, the frustrations, the elitism, and the personalities that make up the contemporary art world. Sometimes the artists leave you guessing what’s a stereotype and what’s the truth, but they never leave you indifferent.
The artists showcasing their talents are Tamy Ben-Tor, Peter Coffin, Jennifer Dalton, Alejandro Diaz, Charley Friedman, Neil Goldberg, Terence Gower, Pablo Helquera, Christopher K. Ho and Troy Richards, Nina Katchadourian, David Kramer, Cary Leibowitz, Michael Lindeman, Pam Lins, Reynard Loki, Edgar Orlaineta, Laura Parnes, Danica Phelps, Jude Tallichet, Guy Richards Smit, and Michael Smith.
There are also a slew of cheeky events in relation to the exhibit:
Wednesday, July 11, 7pm
Pablo Helguera performs We all Need a Pygmalian, a musically enhanced inspirational lecture introducing The Pablo-Helguera Manual of Contemporary Art Style. Thursday, July 19, 8pm
An evening of screenings by Alex Bag, Kate Gilmore, David Kramer, Laura Parnes, Guy Richards Smit and Michael Smith. Tuesday, July 24, 7pm
Kalup Linzy performs a sequel to his 2006 Conversations wit de Churen V: As Da Art World Might Turn. Wednesday, July 25, 6-8pm
Open Book is an opportunity for artists who work in book form to share their production and process with other artists and interested viewers. Please submit materials to Sara Meltzer Gallery by no later than July 6th. Co-sponsored with Regency Arts Press Ltd. For further details, visit www.sarameltzergallery.com. Tuesday, August 14, 4pm
A walk-thru of the exhibition with private dealer Betsey Geffen, aka Charley Friedman
Ceci n’est pas… (This is not…) just opened yesterday and will run through Friday, August 17. Sara Meltzer Gallery (525-531 West 26th St., NYC) is open Monday - Friday, 11am-6pm; closed for July 4.
Photo: Jennifer Dalton, The Collector-ibles (Top 10 Collectors According to ArtNEWS) (detail), 2006.
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