Archive for June 28th, 2006

The lower east side may be the breeding ground of hipsters, but that wasn’t always the case. If you want to get to know the old Jewish side of the neighborhood, I recommend eating your way through.

You can start at Streit’s for matzo. Not only do they make it on the premises, but they’ll let you try it for free (nice and hot!). A whole box is only $1.50

Next move on to Shapiro’s Kosher Wines. The sign can still be seen from Essex (on Rivington) but the store isn’t there anymore (it’s now Sugar Sweet Sunshine, also worth a stop).

But if you go into the Essex market (between Stanton and Rivington) Mr. Shapiro is still there and will not only give you as many free samples as you want, but is willing to talk with you all day about his grandfather’s business. A bottle of wine is only $5.00.

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